Supporting your running journey whatever your goals

Thinking about moving up to a 10k run or looking to improve your 10k time this year? The 10k is one of the most popular distances to train and race for so to help you during these challenging times, we have launched a new training programme - ending with a virtual 10K event - with exclusive access to a dedicated performance coach to support you on your journey: Virtual Coach.

Runners are not the same – they have different goals, motivations and preferences for how they want to run. It's personal. Some people run for fitness, some for weight loss, some like to keep it fun. Everyone is different and that's why England Athletics Virtual Coach supports your running journey whatever your experience, ability or goals.

At the end of the 12 week programme, you'll be invited to a virtual 10k competition just for your group followed by a week of recovery sessions - a total of 14 weeks including 2 weeks for free.

Virtual Coach is now closed for new registrations, but we are planning on running more groups across a range of distances from September.


Training Plans and Expert Support

By registering to become part of the Virtual Coach community, you will receive a training plan, designed by your coach and delivered to you through an interactive training calendar for every day of the week. We will also teach you how and when to adapt your training based on changing circumstances or commitments.

Performance Coaches and Experts

You'll get exclusive access to a dedicated England Athletics performance coach, as well as experts who will support you through your running journey and an extensive resource library.

In your weekly interactive webinar, you will receive expert advice, tutorials and training tips tailored to your needs to enhance your running experience and help you meet your personal goals. These will cover a range of topics such as core, strength & conditioning, nutrition, psychology, and race day preparation. You'll be able to ask your coach questions through the webinars and your group forum.

Meet the Coaches

Darren Reevell

Regional Coaching Lead for Endurance (North)

Darren has been coaching for over 14 years, working with athletes of all abilities, from beginners through to International athletes. He has been England Team Coach and Team Manager and numerous international events throughout Europe, and is the England Team Manager for the Anglo Celtic Plate 100k. Alongside this he also delivers flying coach visits, tutors England Athletics workshops, and is actively involved in the delivery of the England Athletics Club Run programme.

Tom Craggs

Regional Coaching Lead for Endurance (South)

Tom has been coaching club and international athletes for over 10 years and coaches a number of current England and GB international athletes. Tom has a MSc in performance coaching from Stirling University and is Runners World UK head coach. Tom has been England endurance team staff at various road and track and field internationals over the past few years. Tom is also a level 3 advanced personal trainer with a specialism in sports conditioning.


The Virtual Coach 10K training programme starts on 13th July and lasts 14 weeks:

  • Weeks 1 – 12 (including 2 week free trial period) – training plans and support
  • Week 13 - virtual 10k competition just for your coach's group
  • Week 14 – recovery sessions

During September 2020 registrations will open for training programmes across a range of other distances.

app screens

Why Register for Virtual Coach?

For your monthly fee of £25*, you'll benefit from:

Interactive coaching support and forum

Your own dedicated England Athletics performance coach will be at your side via an exclusive weekly webinar and 'member only' forum for your group to answer your questions, help you through your training plan, point you in the right direction to expert information and guidance to keep you motivated along the way.

Tailored training plans

Access to 12 weeks of tailored training plans written by expert coaches from England Athletics. Your training plans will be recommended to you by a dedicated England Athletics performance coach based on your personal goals, experience, and preferences. At the end of the 12 week period, the following week (week 13) will be a virtual 10k competition just for your coach's group followed by the final week (week 14) of recovery sessions.

Interactive training calendar

Ability to track and analyse your training and customise planning of workouts. The training calendar allows you to produce numerous reports and statistical charts about your activities, as well as syncing with your fitness tracker or app.

Expert advice to support your personal goals

Personal online running hub with information and guidance including tutorials, running tips, videos, articles written by our in-house expert England Athletics Performance Coaches and leading industry experts, tailored to support your personal running goals.

Personal emails

Weekly emails from your England Athletics performance coach signposting you to advice, events, information, and articles relevant to your personal running goals.

Support from your fellow runners with the same goal and experience level

Dedicated message boards and social wall enabling you to follow and connect with other runners in your group to discuss topics related to training, racing and other areas of interest.

Online content

New dynamic, interesting and relevant articles and videos will be uploaded monthly for you.


Registered athletes from any of our 1,400 grassroots athletics and running clubs looking to top up their 10k skills are able to access this virtual coaching programme with a 40% discount at a cost of £15 per month.

Virtual Coach is now closed for new registrations, but we are planning on running more groups across a range of distances from September.


Join Our Grassroots Running and Athletics Clubs

When we can all train together face to face, our network of 1,400 grassroots athletics and running clubs will be open for new members looking to add another dimension to their running skills development with coaching sessions, Friendly competitions and will supplement your Virtual Coach training plan.

Find Your Local Club