Vitality Running World Cup

Always wanted to run for your country? But you feel you need training and support?

Fear not! Together, the Vitality Running World Cup and Virtual Coach (created by England Athletics) are here to help you train for a fantastic new running challenge you won't want to miss!

Vitality Running World Cup is the first ever global virtual running event where you represent your country and compete against the rest of the world!

Whoever you are, wherever you are, you can join in for FREE by downloading the Vitality Running World Cup App now. The tournament starts on the 21st September to 10th October 2021, and by signing up to the England Athletics Virtual Coach programmes today, you'll be training with top coaches so that you're fighting fit for race day!

Virtual Coach

Choose from a range of training programmes to suit your individual training needs - Virtual Coach will support your running journey whatever your goals and with a 14-day free trial there has never been a better time to start.

Our three 10 week 10km training plans are perfect to help you step up from 5km to tackle your first 10km race or to build upon a previous 10km race and improve your time. There is also a plan for more experienced runners really looking to tailor their running to become more 10km specific.  

Our 6 week 5km training plans include options for those new to running but who have built a foundation and are looking to progress and add variety to their training, but we've also got options for more experienced runners which provide a great option to experience 5km specific training sessions and run a faster PB.

Our beginner 5km training plan takes you on a 10 week journey, mixing running with walking to support you to cover the 5km distance for the first time and is ideal for those completely new to running.  

 All of the training plans are supported by a team of expert coaches who can help you tailor them to your specific needs and circumstances and are all supported by a range of resources, tips and advice on recovery, strength training, technique and stretching.

Created by England Athletics

10k Training Programme

For improvers to experienced runners £40
  • 10 week programme
  • 14-day free trial
  • (payable in two £20 instalments after week 2 and week 6)
  • You can opt out at the end of your free trial without charge. See FAQ's more information.

5k Training Programme

For beginners to experienced runners £20
  • 6 week programme
  • 14-day free trial
  • (payable as one £20 payment at the end of your 14-day free trial)
  • You can opt out at the end of your free trial without charge. See FAQ's more information.

5k Training Programme

Run/Walk (perfect for new runners) £40
  • 10 week programme
  • 14-day free trial
  • (payable in two £20 instalments after week 2 and week 6)
  • You can opt out at the end of your free trial without charge. See FAQ's more information.

app screens

Why Register for Virtual Coach?

With a Virtual Coach subscription*, you'll benefit from:

Interactive coaching support and forum

Your own dedicated England Athletics performance coach will be at your side via an exclusive weekly webinar and 'member only' forum for your group to answer your questions, help you through your training plan, point you in the right direction to expert information and guidance to keep you motivated along the way.

Tailored training plans

Access 10 or 6 weeks of tailored training plans written by expert coaches from England Athletics. You will have a choice of training plans to suit your individual training needs - Virtual Coach will support your running journey whatever your personal goals, experience and preferences.

Interactive training calendar

Ability to track and analyse your training and customise planning of workouts. The training calendar allows you to produce numerous reports and statistical charts about your activities, as well as syncing with your fitness tracker or app.

Expert advice to support your personal goals

Personal online running hub with information and guidance including tutorials, running tips, videos, articles written by our in-house expert England Athletics Performance Coaches and leading industry experts, tailored to support your personal running goals.

Personal emails

Weekly emails from your England Athletics performance coach signposting you to advice, events, information, and articles relevant to your personal running goals.

Support from your fellow runners with the same goal and experience level

Dedicated message boards and social wall enabling you to follow and connect with other runners in your group to discuss topics related to training, racing and other areas of interest.

Online content

New dynamic, interesting and relevant articles and videos will be uploaded monthly for you.


* Following your 14-day free trial, Virtual Coach subscription fees are automatically applied as follows:

  • 10 week programmes - £40 (payable in two £20 instalments after week 2 and week 6)
  • 6 week programmes - £20 (payable in one instalment following the 14-day free trial)